Amazon doubles MSME export target from India to $20 billion by 2025

According to Amazon, exporters from India under the global selling programme are on track to surpass $5 billion in cumulative exports. “The programme took about three years to enable the first $1 billion exports while the last $2 billion (exports) have come in just 17 months…We are excited to build a strong foundation for MSMEs to realise their export potential, help them become globally competitive and contribute to Prime Minister Narendra Modi’s vision of making India an export powerhouse,” Agarwal added.

Beyond metros, exporters including women entrepreneurs, startups, and traditional businesses from Tier-II and III cities are part of the programme. The top cities from where Amazon India gets its maximum sellers joining the programme are Delhi, Jaipur, Udaipur, Lucknow, Coimbatore, Trichy, Mysore, Kolkata, Guwahati, Siliguri, Indore, Mumbai, and Ahmedabad, said Abhijit Kamra, Director, Global Trade, Amazon India.

The top-selling export categories under the programme have been textiles, leather, beauty, ayurvedic supplements etc. “In 2021, we have seen 82 per cent growth in apparel category exported from India. The toys category, which is also seeing a lot of traction, is growing at over 55 per cent. Jewellery category continues to grow at about 47 per cent and women’s products, which have been the mainstay of exports, are growing at 30 per cent,” said Kamra.